With the recovery from the COVID-19 pandemic in process, ESSNA’s recent expansion demonstrates the increased need and interest of the sports nutrition industry to join forces to continue building the reputation of the sector and address forthcoming regulatory challenges related to product labelling, composition and marketing stemming from the EU’s Farm to Fork Strategy and the new EU-UK trade relations.
Crown Sport Nutrition is well-known and respected for its science-based approach to product development. Under the principle of “science, quality and transparency”, Crown Sport Nutrition’s raw materials and products are formulated with strong scientific evidence and support.
To ensure its products deliver maximum performance while delivering state of the art flavour and texture, Crown Sport Nutrition collaborates with leading research organisations, such as the University of Greenwich in the UK and the University Francisco de Vitoria in Spain. Its products are manufactured at facilities which adhere to the International Food Standard and Good Manufacturing Practices to ensure the highest safety standards.
“We are delighted to welcome Crown Sport Nutrition as new members of ESSNA. As a company driven by science and innovation, Crown Sport Nutrition is an important addition to our membership. We are particularly looking forward to working together on product safety and compliance issues,” said Dr Adam Carey, Chair of ESSNA.
“With many of Crown Sport Nutrition’s products certified under the Informed Sport Programme, Crown Sport Nutrition already belongs to the industry’s forerunners in compliance.”
Dr Carey stressed that “despite the challenges brought by the COVID-19 pandemic, ESSNA’s newest membership addition is also a testament to the industry’s extraordinary resilience, agility, and imagination to bounce back even better than before.”
“We are looking forward to further expanding its membership to aid the incredible growth that the industry has seen, and we hope will continue to see, over the coming years.”
Crown Sport Nutrition’s ambitious growth strategy envisages product availability in South Europe, the Middle East, North Africa, and Latin America by the end of 2022.
“I have known ESSNA ever since we have started to build Crown Sport Nutrition six years ago and have since envisaged to join the Alliance to work together for a stronger and safer sports nutrition industry,” said Pol Gieco Villegas, Founder and Chief Executive Officer at Crown Sport Nutrition
“I am delighted that this vision has now become the reality, and my team and I are proud to be part of the Alliance. From our side, we will support ESSNA in the only way we know to work: with science, quality and transparency.”
