As we approach the end of 2024, ESSNA ended the year with a big bang. On 5th December, ESSNA hosted two events in London, gathering leading sports foods businesses from across Europe for a unique networking, discussions on the future of the sports and active nutrition sector and a big celebration of all that the industry has achieved over the past year.
Last Thursday, our members gathered at Portland Place for our Annual General Meeting (AGM) for some lively discussions on the latest policy and regulatory developments impacting the sports foods industry in Europe as well as on what the EU’s political term 2024 – 2029 holds for the sector. The Secretariat also presented the 2025 Strategy for the Alliance, outlining ESSNA’s public affairs and PR strategy and tactics for next year.
The meeting was followed by the 6th edition of the ESSNawards, the leading trade event for the sports foods sector in Europe, co-organised by ESSNA and Whitehouse Communications and sponsored by Kinetica Sports and Informed Sport. For another year, the ESSNawards have attracted an astonishing array of talent. The brightest and best in the industry came together to celebrate the greatest successes in our sector, honour cutting-edge products and brand excellence and attend insightful presentations form guest speakers and leading industry figures. Check out the winners of the 2024 ESSNawards here and keep an eye on the website of the event for the highlights of the ceremony which will be published very soon!
Author: laura.contin
ESSNA Secretariat