ESSNA marks the start of the year with an expansion to its membership, welcoming Spanish high-performance sports nutrition brand Crown Sport Nutrition to the Alliance.   

With the recovery from the COVID-19 pandemic in process, ESSNA’s recent expansion demonstrates the increased need and interest of the sports nutrition industry to join forces to continue building the reputation of the sector and address forthcoming regulatory challenges related to product labelling, composition and marketing stemming from the EU’s Farm to Fork Strategy and the new EU-UK trade relations.  

Crown Sport Nutrition is well-known and respected for its science-based approach to product development. Under the principle of “Science, Quality and Transparency”, Crown Sport Nutrition’s raw materials and products are formulated with strong scientific evidence and support. To ensure its products deliver maximum performance while delivering state of the art flavour and texture, Crown Sport Nutrition collaborates with leading research organisations, such as the University of Greenwich in the UK and the University Francisco de Vitoria in Spain. Its products are manufactured at facilities which adhere to The International Food Standard and Good Manufacturing Practices to ensure the highest safety standards.  

Adam Carey, Chair of ESSNA, said:  “We are delighted to welcome Crown Sport Nutrition as new members of ESSNA. As a company driven by science and innovation, Crown Sport Nutrition is an important addition to our membership. We are particularly looking forward to working together on product safety and compliance issues. With many of Crown Sport Nutrition’s products certified under the Informed Sport Programme, Crown Sport Nutrition already belongs to the industry’s forerunners in compliance. Despite the challenges brought by the COVID-19 pandemic, ESSNA’s newest membership addition is also a testament to the industry’s extraordinary resilience, agility, and imagination to bounce back even better than before. We look forward to further expanding our membership to aid the incredible growth that our industry has seen, and we hope will continue to see, over the coming years.”  

Crown Sport Nutrition’s ambitious growth strategy envisages product availability in South Europe, the Middle East, North Africa, and Latin America by the end of 2022.  

Pol Gieco Villegas, Founder and Chief Executive Officer at Crown Sport Nutrition commented:“I have known ESSNA ever since we have started to build Crown Sport Nutrition six years ago and have since envisaged to join the Alliance to work together for a stronger and safer sports nutrition industry. I am delighted that this vision has now become the reality, and my team and I are proud to be part of the Alliance. From our side, we will support ESSNA in the only way we know to work: with science, quality and transparency.”

About ESSNA   

The European Specialist Sports Nutrition Alliance (ESSNA) is the leading European trade association for the sports and active nutrition industry. It brings together major manufacturers and distributors of sports nutrition products, suppliers of ingredients, national associations as well as specialist scientific and legal consultants advising the sector. With around 35 members from across Europe, ESSNA acts as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with legislators, regulators and enforcement bodies to ensure that the sports nutrition products are safe, effective, easily available and transparent. ESSNA monitors the industry, reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on the responsible and safe approaches to sports nutrition.  - We do so by working to improve consumer knowledge of sports nutrition products and the industry. 

Contact details 

Careen Becker  

How to join ESSNA   

If you would like further information on how to join ESSNA, please visit our website ( or contact