On 14th April, ESSNA Vice Chair Luca Bucchini spoke at the world’s leading event on food and beverages “Fi Global Connect – Regions in the Spotlight”. At the live online session on “Challenges and opportunities for the European food and beverage industry”, Luca presented the work and the remits of ESSNA, key insights on the European and global sports nutrition markets, and current consumer trends. Against the backdrop of Brexit and the pandemic, Luca Bucchini also analysed the main challenges and opportunities for the sports nutrition market in Europe. To view the panel session, please follow this link to register and watch the webcast here.