Celebrating the sports nutrition industry in a tumultuous and unprecedented year: ESSNawards 2020 

14th December 2020. The biggest and best from the sports nutrition industry across Europe gathered online on Friday for the first time to celebrate all that the sector has achieved during this tumultuous year at the European Specialist Sports Nutrition Awards: the ESSNawards. 

Delivered by the Whitehouse Consultancy in partnership with the European Specialist Sports Nutrition Alliance (ESSNA), the ESSNawards gave brands, organisations and ambassadors active in the sports nutrition industry an opportunity to gain recognition for their contributions to the sector. It also brought together key stakeholders to network and exchange ideas about how to overcome future challenges and the Covid-19 threat we continue to face. 

The event welcomed a number of speeches from industry experts including Chris Whitehouse, Chairman and Managing Director of The Whitehouse Consultancy, Dr Adam Carey, Chair of ESSNA, Jean-Iuc Guichard, Business Development Director at Gelita, Professor Graeme Close from Liverpool John Moores University and Terence O’Rorke, Business Development Manager at Informed Sport. The ceremony was hosted by Ian Graig, Founder of the Centre for Integrative Sports Nutrition and Editor of the Functional Sports Nutrition magazine and Shane Starling, Nutrition Journalist and Founder of Stardust Komms. 

21 awards were won, listed below. The winners and runners up were identified by an esteemed panel of judges from a range of diverse backgrounds. All of the finalists were responsible and forward-looking sports nutrition suppliers in Europe who have demonstrated innovation in a time of significant challenge. 

Best Targeted Product: Prime Fifty 

Highly Commended: Healthspan Elite

Best Post-Workout Product: Healthy Currancy, CurraNZ 

Highly Commended: Kinetica, Whey Protein 

Best Pre-Workout Product: Beet It Sport, Nitrate 400 Shots 

Highly Commended: Healthspan Elite, Kick Start Caffeine Gum 

Best Protein Bar: The Protein Works, Loaded Legend 

Highly Commended: Pulsin, Choc Fudge and Peanut Keto Bar 

Best Sports Nutrition Ingredient: Finzelberg 

Highly Commended: Gelita, Tendoforte 

Best Vegan Product: Nutrition X, Pea + Protein 

Highly Commended: Swisse Me, Mind and Body Vegan Protein Powder 

Best Sports Drink: Beet It Sport, Nitrate 400 Shots 

Highly Commended: Virtue, Clean Energy Drinks 

Most Exciting Partnership: Healthspan Elite and The New Zealand All Blacks 

Highly Commended: Gencor and Gloucester Rugby Club 

Most Sustainable Product: Protein Rebel, Reload Protein Powder 

Highly Commended: The Protein Works, Complete Meal 360

2020 Game Changer: One Pro Nutrition, Liposomal Vitamin C 

Highly Commended: Glanbia, Optimum Nutrition Gold Standard Plant Pre-Workout 

Best Sports Nutrition Product: Pharmako Biotechnologies, Hydrocurc 

Highly Commended: Health Currancy, CurraNZ 

For more information about the above winners, the awards ceremony and how to take part next year, please visit our website: www.essnawards.com.  

Dr Adam Carey, Chair of ESSNA, said: 

 “The COVID-19 global pandemic has severely impacted the lives of millions of citizens across Europe and in the world, leading to serious disruptions in a multitude of sectors, and the sports nutrition industry too has suffered. The pandemic and its repercussions this year reinforced to ESSNA more than ever that our industry deserves to be celebrated, particularly for its contribution to the good health of our world at a time when good health has never been more important. 

Chris WhitehouseChairman and Managing Director of The Whitehouse Consultancy, said: 

“It gives me great pride to be part of the ESSNawards and to see this important industry come together to celebrate its achievements over the past year. This industry has risen to the extreme challenge of keeping the world healthy and active through a global pandemic. I greatly congratulate our winners and everyone involved. 

“This industry has been on a journey, a journey from dodgy to mainstream, and it has transformed itself and its reputation. The ESSNAwards are a celebration of that progress. Long may it continue.” 
Supporting the ESSNawards provides businesses with the opportunity to enhance its profile, communicate to its target audience and interact with sports nutrition professionals including nutritionists, journalists, practitioners and sportspeople. Contact us for details about sponsorship of the ESSNAwards 2021.

For more information, please contact Rachel King via rachel.king@whitehouseconsulting.co.uk 

About the European Specialist Sports Nutrition Alliance 
The European Specialist Sports Nutrition Alliance is an alliance of European and North American sports nutrition companies that was formed in December 2003. 
A full list of members of the Alliance can be found on the website: https://essna.com/members/ 

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